Some startup owners are content to launch in stealth mode while others like to go for it with guns blazing. Regardless of the approach you take, there are a few marketing tips you can follow to get your startup noticed in the market. Start by creating buyer personas and tailoring your startup marketing messages to them. A buyer persona...

If you have just started a business, there are several things you can do to create a successful startup marketing plan. Start by researching your competition. Ask yourself: is your product needed? What do your customers need? Will this product create enough demand to justify a high price tag? How can you differentiate your startup from your...

If you are a startup owner, then you know the importance of marketing. Social media is an excellent way to engage with your target audience, turn them into brand advocates, and drive traffic to your website. But while social media is great for building relationships with your followers, it is also not enough to drive traffic to your website....